The Hidden Contract

The executive tosses and turns in his sleep. He’s having a nightmare cetak kartu nama murah jakarta. In his dream, his board of directors comes to him with the news: Sales are tanking. You’ve signed an important contract. You MUST deliver on that contract. ARE you delivering on that contract? WHO wrote the contract? WHO signed the contract? WHAT’S in the contract WHY aren’t we fulfilling the contract.WHAT are you going to do about it? Of course, because this is a nightmare, the executive has no answers. He doesn’t know about the contract either. No one in his company knows about the contract. He’s furious, but helpless. He doesn’t know how to fix the problem, and his company is in jeopardy.

Fiction? Of course. Fact? Absolutely.

I call this the hidden contract. It’s your brand. Your brand is the contract your customers create with your company. Yes, you heard right. It’s YOUR brand, but THEIR contract. It’s their set of emotions, expectations, needs, egos, aspirations, affinities, beliefs and loyalties that customers create and carry in their minds when they choose to buy your product or services. Your customers write the contract The contract is housed in their head. As long as you fulfill their list of expectations, they keep coming back. If you stop delivering on all or most of them, they choose to go to a competitor.

Thus, the earmark of a brand: It exists in the mind of your customers and it is emotionally charged. So when you consider developing, codifying, launching or repositioning your brand, it’s imperative you start with research to learn specifically what they are thinking and feeling… about you. Otherwise, you won’t know what’s in the contract. If you have success, you won’t know what you did right (so you can repeat it.) If you fail, you’ll never know where you broke the promise – and that’s a waking nightmare!

Strong research should inform every step of the brand development process, and strong research should support the ongoing management of a brand. The intimate knowledge of what your customers think about you and your competitors provides a platform for a strategic brand. You’ll have a brand that will drive awareness, increase leads, push sales, increase market share, put you at the top of the consideration set, and create a price premium. All the things that CEOs care about.

2014 Tungsten Ring Holiday Trends

With September approaching the halfway mark, many are beginning to think about the Holidays grosir kaos distro murah berkualitas. It seems that even before Halloween hits the Christmas sales are in full bloom. The Holidays are usually a great time to purchase gifts that many would not purchase for themselves, whether due to finances or simply just priorities. One top gift item is jewelry, specifically tungsten rings. Tungsten rings make great gifts in more ways than one. Tungsten is extremely durable, virtually scratch resistant and are priced at a level many can afford. Below are a few possible ideas that will be popular with both men and women.

Personalized Bands: Personalized bands consist of rings that are personalized with special inscriptions or designs. Examples include fingerprint engravings, handprint engravings, personalized messages and laser engraved designs. Personalizing can occur on either the inner or the out diameter depending on the design and style of the ring. A minimal change is usually added to the cost of the ring to personalize.

Carved Rings: Carved rings are on trend right now due to the beauty of the designs being carved into the metal. Popular designs include Celtic art including the popular Claddagh design, Irish knot work and the Trinity symbol. Other popular styles inlaid carved inlays that consist of a braided or weaved look circling the ring. Carved rings typically are listed at a higher price point due to the time and dedication it takes to manufacture a ring.

Unique Inlays: Unique inlays consist of any ring that is inlaid with non traditional materials. Traditional materials consist of precious metals and silver whereas non traditional consist of genuine red wood, abalone shell, carbon fiber and ceramic. The inlays are always centered into a tungsten ring and protected by a liquid crystals to allow for forever durability.

Stackable Rings: Stackable rings are typically worn by women trying to make a fashion forward statement. Stackable rings typically consist of ring styles that are thin enough in width to allow for many rings to be worn on top of one another. Stackable rings manufactured in tungsten carbide are usually a 2mm width and stacked in different finishes to allow for personalized style.

When looking into a company to purchase tungsten rings from, we recommend buying from a reputable company that has been in business for many years. This will ensure that any warranties will be met in case any thing happens to the ring. Another great option would be to find a reputable online company where the selection and prices will be much better. Online companies will stock a large selection and can price lower due to lower overhead. Once the right company is found a buyer can feel secure in the decision made.

How To Find The Right Coffee Franchise Opportunities

When you’re looking into joining a franchise it is a huge commitment. Usually the service contract will be around 10 years, and sometimes more bisnis franchise makanan modal kecil, so it’s really important that you carry out your research fully and make your decision based on whether you think you can work with the master franchise company for that period time, and whether you understand and feel passion about the franchise itself.

Are you right for franchise?

Some people will work better in a fully autonomous self-employed role, or as an employee. The franchise model isn’t for everyone and if you’re committing your time and your money then you’re going to want it to succeed. You’ll have to take an honest look at your own skill set to see whether these will be applicable to the roles available.

Pick an industry

It is absolutely vital that you work within an industry which you’re passionate about. If you don’t, it just won’t interest you. Think about whether you want to provide a product or a service, and how the franchise will be structured. If you want to work outside, to work with people, to establish strong working relationships but to be independent, a mobile coffee franchise opportunity might be the right option for you – providing you love coffee!

Know the business

It helps to have used the business before. This might be a particularly good experience which you’ve had which has sold the product to you, or it might be that you need to start visiting a lot of franchises to get a good idea of what is out there.

For example, if you’re considering coffee franchise opportunities then start by going to a lot of franchises. Trial their products, see what the services are like, and if you can speak to existing franchise partners. They will be able to give you the best insights into what it’s really like running one of the coffee franchise opportunities. Ask questions like ‚would you think of renewing your contract?’, ‚have you ever considered leaving?’, and ‚what other franchises did you look at before picking this one?’ These questions will help you with your research, and might lead you to looking into other areas which you previously hadn’t considered.

Speak to the Franchise

Your next port of call is to speak to the franchise itself about what the franchise agreement involves, and what you are looking to gain from it. Where do you want to run your business? Coffee franchise opportunities work on a territorial basis so that their shops of vans are not competing for business. If you’re wanting a coffee franchise opportunity too close to one of their existing partners you might be out of luck, and have to go back to the drawing board. The franchisor will be able to offer alternative locations which would be better for them, although this will not necessarily fit with your plans so it’s best to have a frank and honest conversation about exactly how you’d want your coffee franchise opportunity to operate.

What Can You Do With Google Glass?

Google Glass has a lot to offer and this is the reason why this gadget is getting so popular around the world grosir aksesoris handphone. The features and capacities of this gadget is unmatched by any other device. Even though it is still time before this gadget is introduced all around the world, but it is already doing wonders in everyday life of the users.

It is a comfortable, lightweight and hands-free solution to a smartphone. It relies on the internet access of the smartphone via Bluetooth and has got an integrated GPS chip to aid in navigation. Google Glass comes with latest Google updates and may be considered as a future-proof device. Following are some great examples of how this gadget can enrich our lives.

Organizing Busy Schedules
The latest technology updates integrated in Google Glass makes it a much more wise and powerful assistant than Apple’s Siri and other alternatives. The improved voice commands, schedule reminders, event and calendars help the users to organize their day-to-day tasks in a much more simplified manner. With the help of just a few voice commands, users can plan their daily work in a much better way.

Health Monitoring
You can track your movement with the in-built GPS chip based on latest technology updates. Along with the health related apps or external tracking monitor the user can keep and track the performance of speed, heart rate, pace and other vital components. By just wearing this device, users can keep themselves updated about the calorie intake and burnout, which will assist them greatly in monitoring their health and maintaining a healthy lifestyle.

Access to Real Time Information
You can access vital information whenever you need it using Google Glass. Irrespective of whether you are looking for movie listings, maps, latest Google updates or flight timings, Google Glass will provide you with real-time information. Thus, you need not reach out to your pocket to take out your smartphone again and again to look for information.

Benefit Education
Once the Google Glass becomes a hit, it will revolutionize the education system altogether. It will help you to make presentations, seek real-time information online and mail assignments. The best thing is that it will be also able to record tutorials with ease in places where cell phones are not allowed.

As time will pass new technology updates will come for this great device. Google is also investing a lot in the research and development of Glass and providing the latest Google updates so that it becomes a revolutionized product.

Grilling Steak – How to Marinate a Steak Before Grilling

While starting the perfect steak for grilling there are a few items that come in handy to complete such a task, your first step is to choose the right steak for you, being your choice of course! I am going to use strip steaks to illustrate in this technique kambing guling.

The technique for marinating is very simple when used with the Food Saver Vacuum Food Sealer with Smart Seal Technology and one of its accessories the Food Saver Quick Marinator 2.25, QUART Food Saver Quick Marinator is a 2.25 quart canister that vacuum marinates meat, vegetables and more in minutes and can also be used for convenient vacuum storage.

Quick Marinate,

1/2 cup Worcestershire sauce
1/2 cup soy sauce
1/4 cup rice wine vinegar
One tsp., liquid smoke.
One tsp., extra virgin olive oil.
One tsp., honey.
One tsp., crushed red chili.
Two large garlic cloves.


· Combine and Worcestershire soy sauce, vinegar, liquid smoke, oil, honey and chili sauce in a jug.
· Now peel and crush the Two large garlic cloves
· Place a funnel into a sterilized bottle such as a wine bottle, Pour in marinade. Secure lid for tips on securing look below. Label bottle.


· Note: Rice wine vinegar has a milder flavor and added with the liquid smoke gives a robust flavor and is less acidic than regular vinegar.

· Tip: This marinade can be used for beef, lamb, pork or chicken. Pour marinade over meat. Put in your Food Saver Quick Marinator 2.25 Cover and use your Vacuum Food Sealer with Smart Seal Technology for the perfect marinade, before cooking.

· Hint: Once marinade is in your sterilized bottle such as a wine bottle, then you can use your Food Saver 3-pack Bottle stoppers to vacuum pack for longer shelf life.

Dry Rub

· Three TbS. Salt
· Four tsp. Brown Sugar
· Four tsp. White Pepper
· Four tsp. Black Pepper
· Four tsp. Garlic Powder
· Four tsp. Onion Powder
· Four tsp. Lawry’s Seasoned Salt
· Four tsp. Lawry’s Garlic Salt


· Combine Salt, Brown Sugar, White Pepper, Black Pepper, Garlic Powder, Onion Powder, Lawry’s Seasoned Salt, Lawry’s Garlic Salt together in your Kitchen Aid 5-Quart Stand Mixers bowel and mix on low for two min.

· Remove from bowl pour into a Ball Wide-Mouth Mason Canning Jar one Qt., using your recipe above follow Step seven from below.

· Remember to always label your jars.

Now for the step.

Step one: Place the steaks in a Food Saver Quick Marinator 2.25.

Step two: Pour some of the Quick Marinate from recipe above on each steak and spread it around with the back of a spoon. Use about a one tablespoon per steak, depending on the size of the steak; use enough so some will drip down the sides. The Quick Marinate will absorb into the steak.

Step three: Cover your FoodSaver Quick Marinator 2.25 Give it a minute or so to absorb into your steaks. You can now connect your Food Saver Vacuum Food Sealer with Smart Seal Technology and follow the instructions on the unit.

Step four: Now after you have done step three put them in the fridge for 10 to 20 min., or so while that is setting and chilling now would be a good time to go to step five.

Step five: Now you can take your bottle of Quick Marinate from recipe above and your Food Saver 3-pack Bottle stoppers to vacuum pack for longer shelf life, and put it away.

Step six: While you waited for your steaks to rest you may want to try the recipe below for the dry rub. Now you don’t need the dry rub you can grill them right now, but better is better.

Step seven: now that your steaks have had time to rest and you have made you dry rub take your steaks out and use paper towels to remove as much of the Quick Marinate from recipe above, clean out your Food Saver Quick Marinator 2.25 now sprinkle each side of your steaks with the Dry Rub and return them to your Food Saver Quick Marinator 2.25 and repeat Step three.

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